Synopsis

After meeting with my client Hal, listening to his song 'I won't Forget' and looking careful at my target audience feedback I developed the follow synopsis for the narrative in my music video:

The music video for 'I won't Forget' will represent youth culture through following the story of a young man (who could be placed anywhere between 15-24  years) as he wanders lost around a desolate, working class town late at night. I chose this setting because it represents the majority of modern youth who live in urban surroundings. Also, the concrete connotes the oppressive feeling of the protagonist and the target audience.

The concept of the narrative is that something has happened in his life that has made him feel lost and that things are just going in circles, the viewer if left to decide the nature of the problem (Bathe's enigma) themselves. This makes it more personal because they can apply it to their own lives, whether they link it to a break up or loss of a loved one through illness or drink/drugs problems the connotation is left open. The style follows conventions of videos such as Ed Sheran's A Team because it will use dark colours, mise-en-scene, characters, shots and lighting associated with working class youth culture.

The cinematography will feature a range of shots of the protagonist as he walks from a darkened alley around town then back to the alley way. In terms of sound, there will be some ambient sound but the main sound will be the track itself. Hal Smith will not be featured singing in the video as I want to follow the conventions of videos such as The A Team (Ed Sheran) that let the narrative successfully represent the audience and sell the album.

In short, the tone of the video matches the dark tones of the track, successfully representing youth culture because as Hall pointed out; "Youth is a time of trouble and stress" (Hall, 1904).