A mass audiences are a large mainstream audience that consume mainstream or popular culture and this audience is largely made up of working class people, according to Marxist. Examples of mainstream media productions include: Eastenders, Premiership football , Hollywood films etc.
A niche audience is smaller than a mass audience but is still usually very influential, Marxist would define these people as being middle/upper class who want to see 'high culture' programs hence the launch of BBC Four which aimed its programs at this audience. A niche can however simply be a small dedicated who advertisers feel are worth targeting/marketing products for.
As my music video being of the indie-rock genre it will not seen perceived as being particularly mainstream, as such my target audience is a niche audience because those who will be most likely to consume my media production will be a minority mainly consisting of those who fall under 'disconnected' (Those who are detached and resentful and tend to live in the ever present now).
It is also important to consider the characteristics of your target audience so that it is possible to tailor your product to their needs, as I stated above my target audience shares characteristics with the disconnected social value group because they are a social group that focuses on the alternatives and rebels against the status quo, therefore this supports the classification of a niche audience due to their social group and interests.
When attempting to categorise my target audience into one specific ideology its clear that they do not fit into one ideology because of their rebellious characteristics, as such I constructed my own ideology that classifies my target audience. This is based upon the four C's classification theory 'Reformers' as they are alternative and the MRI categories.
The classification for my target audience is very similar to that of 'Reformers' and 'Disconnected' because they are an alternative audience that rebels against the status quo and mainstream ideals of society. They would typically fall into the Audience demographic group E which consisting of Students who would spend their free time going to pub quizzes, shopping, and hanging out with friends. However as the age range of my target audience is 15-24 I have to take into account stanley Hall's 'Storm and Stress Model' which states that young people take part in activities that satisfy their high sensation seeking needs i.e. Drinking, Coitus etc. All of which are quite sociable activities. As such I have concluded that the classification for my target audience is: Rebellious nature that goes against mainstream ideals, but at the same time are sociable towards others that fit into the same social classification as them as well as tending to live in the ever present now.
The classification for my target audience is very similar to that of 'Reformers' and 'Disconnected' because they are an alternative audience that rebels against the status quo and mainstream ideals of society. They would typically fall into the Audience demographic group E which consisting of Students who would spend their free time going to pub quizzes, shopping, and hanging out with friends. However as the age range of my target audience is 15-24 I have to take into account stanley Hall's 'Storm and Stress Model' which states that young people take part in activities that satisfy their high sensation seeking needs i.e. Drinking, Coitus etc. All of which are quite sociable activities. As such I have concluded that the classification for my target audience is: Rebellious nature that goes against mainstream ideals, but at the same time are sociable towards others that fit into the same social classification as them as well as tending to live in the ever present now.
Proficient research into audience.
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